Retention Marketing Manager

- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.

- Analyzing Regular Customer Cohort Performance, both on a product & company level.

- Developing the product subscription business on the website.

- Build retention marketing campaigns based on customer segmentation.

- Drive User Engagement in Lower Funnels using user engagement platforms

- Build the Customer Loyalty Programme for the brand.

- Creating Email & Marketing Strategy to increase repeat rate & overall basket size.

- Profiling Key Customer Groups Regularly

- Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits

- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.