Retention Manager - BFSI

Retention Manager (Delhi NCR, Hybrid Model) 4+ yrs exp

Omni- Channel, Marketing Campaign Planning,Management and Reporting

Grip Invest (www.gripinvest.in)

Why should you look at this role?

Salary : upto 20 lakh per annum

ESOPs (depending upon candidate to candidate) :

- Health benefits

- Paid leave

- Sick leave

- Provident Fund

- Annual bonus

-Performance bonus

Some exciting insights from the hiring manager:

- Young and fast-growing company with a healthy work-life balance

- Great culture based on the following core values: Transparency, Ownership, Commitment Celebration

- Lean structure, no micromanagement

- High focus on Learning & Development and monetary support for relevant trainings

- Competitive compensation along with equity ownership for wealth creation

Company size: 50-500 employees

What You will do Everyday?

- Build strategies to drive customer engagement and growth across acquisition, transaction activation and retention through multi-channel integrated campaigns across Email, SMS, WhatsApp, Web personalization, etc

- Apply demographical, behavioural and transactional attributes to identify customer cohorts/segments

- Design and run A/B & multivariate testing and audit customer communications to create effective customer journeys

- Collect customer feedback, track performance and optimize design/targeting to improve the campaign effectiveness

- Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results

- Use statistical analysis, past campaign behavioural response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns

- Keep a track of competitors, industry trends, best practices and technologies to react to new insights and behaviour shifts

- Track and analyse campaigns for key metrics

- Regular reporting on progress against goals and relevant business metrics and consumer insights.

- Coordinate with different functions including product, technology, BD, compliance, etc.

Your Superpowers

- 4+ years of relevant professional experience, especially in BFSI and the investment domain

- Experience in Customer Lifecycle Marketing or Campaign Management or Customer Value Management

- Proficiency in Marketing Automation Technology (MoEngage, Amplitude, Netcore, Marketo, Adobe Campaign, etc. or similar)

- Experience using analytical and database tools (Advanced Excel, Adobe Analytics, Google Analytics, etc. or similar)

- Strong visual communications skills, including the ability to communicate complex concepts and data in simplified visual format

- Technically proficient with the ability to troubleshoot and learn new practices and tools

- Added Advantages

- Interest/experience in finance and investments

- Strong analytical and quantitative skills

- Good verbal and written communication skills

- Hands-on experience with MS Office

- Sense of humor! (Who doesn't love some good jokes? We have a database for that too!)

About the Employer

Grip is building a new category of investment options for the new-age of Indians. Millennials don't communicate, shop, pay, entertain or work like the previous generation - then why should they invest the same way?

Grip has seen 35% month-on-month growth to become one of India's fastest-growing destinations for alternative investments. Today, Grip offers its product suite to some of India's most disruptive businesses like Udaan, Stanza Living, Furlenco, Bounce, BlueStone, FabAlley and LetsTransport.

Employer Reviews:

"Great people, fun culture, exciting work"

"Opportunity to contribute at a Junior level. Leadership that supports growth"

Click here for more reviews: https://www.glassdoor.co.in/Reviews/Grip-Limited-Reviews-E430015.htm