Retail Sales Head - FMCG/Snacks Business

Sales Leader role with a growing Snack company

Role & Responsibilities

Sales Strategy Development:

- Develop and implement sales strategies to achieve revenue targets and maximize profitability in the FMCG retail sector.

- Analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth.

- Define sales objectives, targets, and KPIs in alignment with company goals.

Team Leadership and Management:

- Lead and manage a team of sales professionals, including sales managers, executives, and representatives.

- Provide guidance, training, and mentorship to ensure the team is motivated and equipped to meet sales targets.

- Set performance expectations, conduct regular performance reviews, and recognize top performers.

Client Relationship Management:

- Build and maintain strong relationships with key retail clients, including supermarkets, convenience stores, and distributors.

- Collaborate with clients to understand their needs, address concerns, and develop customized solutions.

- Negotiate contracts, pricing, and terms to secure profitable partnerships and long-term business relationships.

Sales Planning and Execution:

- Develop sales plans and forecasts for different product categories and geographic regions and monitor sales performance, analyze sales data, and identify areas for improvement.

- Generates ideas about future retail activities both in MT & GT to ensure a cutting-edge strategy; maintains up to date knowledge of the market place, competitors and trends

- Coordinate with other teams to ensure product availability, visibility, and promotional activities meet sales objectives.

Market Expansion and Business Development:

- Identify new business opportunities, channels, and markets to expand the company's presence and market share.

- Develop and implement strategies to penetrate new markets, launch new products, and grow existing accounts.

- Conduct market research, competitor analysis, and feasibility studies to support business development initiatives.

Budgeting and Financial Management:

- Prepare and manage the sales budget, ensuring expenditures are within budgetary constraints.

- Monitor sales expenses, analyze financial performance, and recommend cost-saving measures.

- Generate sales forecasts, projections, and reports for senior management review.

Candidate Profile:

- Post Graduation or MBA in Sales and Marketing from a Tier 1 University

- Proven track record of success in FMCG retail sales, with at least 8 years of experience in a leadership role - mix of both MNC and Startup experience

- Strong leadership and team management skills, with the ability todrive and manage PAN India sales team.

- Strategic thinking and analytical skills to develop effective sales strategies and drive business growth.