We have an urgent opening for the role of "Retail Marketing Manager". (Only Female Candidates) Work experience - 8 to 15 Years. Location based at Ahmedabad Responsibilities - Development and implementation of the marketing, branding and communications strategy - including campaigns, content, design, events, digital marketing, and PR. - Business forecasting & planning - track, analyse and implement strategies that will ensure category growth - Ensure increased customer reach through ATL and BTL activations keeping the cost per contact within budget - Lead innovation process of introducing new products in the take home category. Should be aware of research techniques, concept writing, business opportunity sizing, leading cross functional teams etc - Effective NPD Launch through relevant marketing and branding initiatives and tracking and monitoring them ensuring planned outcomes - Design consumer promotions/schemes/initiatives for increasing consumer offtakes - Roll out campaigns (ATL and BTL), activation to drive acquisition and retention of customers through offline, events, PR and digital marketing. - Working closely with the company's sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations - Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. - Influence present and future products by providing market and customer insights. - Working knowledge of Ac Nielsen, Qualitative and Quantitative market research, brand tracks research. Required Skills :- - Thorough understanding of the FMCG business and all sales channels including ecom and qcom - Working understanding of brand P&L - Working understating of ATL and BTL planning and execution - Campaigns deployment & brand promotional activities - Social media & Performance marketing - Project Management skills - Should be savvy with use of MS Office - Should have good command over spoken english

Ahmedabad

Gujarat

Retail Marketing Manager - FMCG 

Job Description for Retail Marketing Manager - FMCG  in Embark Pace in  Ahmedabad Gujarat for (8-15) years of experience. Apply Now!