Retail Marketing Manager - FMCG

We have an urgent opening for the role of "Retail Marketing Manager".

(Only Female Candidates)

Work experience - 8 to 15 Years.

Location based at Ahmedabad

Responsibilities

- Development and implementation of the marketing, branding and communications strategy - including campaigns, content, design, events, digital marketing, and PR.

- Business forecasting & planning - track, analyse and implement strategies that will ensure category growth

- Ensure increased customer reach through ATL and BTL activations keeping the cost per contact within budget

- Lead innovation process of introducing new products in the take home category. Should be aware of research techniques, concept writing, business opportunity sizing, leading cross functional teams etc

- Effective NPD Launch through relevant marketing and branding initiatives and tracking and monitoring them ensuring planned outcomes

- Design consumer promotions/schemes/initiatives for increasing consumer offtakes

- Roll out campaigns (ATL and BTL), activation to drive acquisition and retention of customers through offline, events, PR and digital marketing.

- Working closely with the company's sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations

- Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

- Influence present and future products by providing market and customer insights.

- Working knowledge of Ac Nielsen, Qualitative and Quantitative market research, brand tracks research.

Required Skills :-

- Thorough understanding of the FMCG business and all sales channels including ecom and qcom

- Working understanding of brand P&L

- Working understating of ATL and BTL planning and execution

- Campaigns deployment & brand promotional activities

- Social media & Performance marketing

- Project Management skills

- Should be savvy with use of MS Office

- Should have good command over spoken english