Retail Marketing Manager

Job overview

Responsible for implementing policies for retail marketing in the State / branch to increase customer footfall in retail outlets.

Position - Retail Marketing Manager- Chhattisgarh

Business Unit/ Division - Sales & Marketing

Reporting to - Branch Manager

Direct Report - Cluster heads/ Chefs

Required Skills - Excellent Interpersonal skills, Creative & analytical thinking.

Experience - 6-9 years (Retail Marketing experience)

Roles and responsibilities

- Responsible for Volume, Value and footfall of the stores along with profitability (review of IFB Point MIS)

- Making marketing calendar, offer of the month/week

- Monthly/fortnightly audit of the store

- Weekly review of the store manager

- Coordination with RHH for input on competition models, scheme, offers etc.

- Finalization of new stores locations and renovation of existing points in addition to branding etc.

- Negotiation and coordination with vendors responsible for renovation and marketing activities.

- Liaising with Sales Service and accounts in case of any escalation.

- Meeting with Service franchisee and Ambassadors on bi monthly basis, with offers and incentive proposals. Proposal on incentive /offers to be closed with branch management in advance.