Research Analyst - Business Insights + Analytics - KPO

Job Description - Research Analyst (1-6 yrs)

Vertical : Time Inc. India Research & Analytics Centre of Excellence

Business Unit : Business Insights + Analytics

Process : Time Inc. UK Ad Business Insight

Title : Analyst

Position Statement :

To leverage Time Inc.'s internal and external research sources and deliver relevant, deep and easy to use actionable insights to the advertising sales teams - in order to drive ad revenues

Key Responsibilities :

Primary Research :

Build a knowledge of Time Inc. UK's internal research sources - an online women's research panel, an ad effectiveness research platform and other bespoke research

Online Research Panel :

- Manage discussion questions, including scripting, moderating and analysis

- Implementation of surveys, including writing of questionnaires, scripting, fieldwork management, analysis

- Involvement in general panel management, e.g. recruitment quotas, panel health, engagement, quality control

- Ensure strategic use of the panel by insight members and stakeholders

Ad-Effectiveness Campaigns :

- Set-up of standard ad effectiveness research projects including liaising with sales contact/client and with research agency, confirming research objectives, competitive sets etc.

- Ensure accurate and timely turnaround of campaign effect studies & quality control

- Utilise benchmark data to provide collateral for ad sales

- Develop case studies to demonstrate the advertising effectiveness of Time Inc. brands and advertising partnerships

- Bespoke research initiatives - involvement in new insight projects to support commercial sales teams and drive advertising revenues

Category Insights :

- Track and create documents on the current and future trends affecting the advertising industry landscape in the U.K. market.

- This includes an in-depth analysis of business-critical industries and important advertisers - including market sizing, advertising spend analysis, development and maintenance of category trends on an ongoing basis; as well as creating company profiles and overviews

Ad Sales Insights :

Provide insight for sales pitches and ad-hoc requests from agencies/clients,utilising both secondary/industry data and Time Inc. bespoke research

Data Management :

- Maintenance of dashboard containing industry data - for use by the sales teams and updating of regular reports and analysis on industry data, to inform the business internally

Skills & Experience :

Must Have (Technical) :

- Proficiency using Microsoft Office tools (Word, Excel and PowerPoint)

- Basic/Intermediate knowledge of any Statistical packages (SPSS, SAS, R, Stata, etc.)

Must Have (Non-Technical) :

- Insightful, strategic & analytical thinker

- Enthusiastic and passionate, ideally with an interest in media and consumer research

- Highly developed organisational skills, with an attention to detail

- Communication & comprehension skills

- Presentation building skills

- Relationship building skills

- Good knowledge of marketing, research and the media business

- Proactive nature - showing initiative and demonstrating a - can do- approach

- Ability to generate new ideas; believer in constant innovation

Good To Have (Technical/Non-Technical) :

- Experience with any online survey tool (like Qualtrics, QuestionPro, SurveyMonkey, etc.)

- Knowledge of data tools and systems such as NRS (including PADD), ABC, TGI, AdDynamix, Telmar, comScore, Google Analytics

- Data Visualization Skills (Infographics Development, Tableau, etc.)

- Understanding of publishing, advertising, media and digital functions, knowledge of ad sales, media research across multiple platforms

Background :

- MBA/PGDM (1-4 Years- Experience)

- Prior experience in conducting primary and secondary research on any major industries (preferably women centric) within the international market. Hands-on experience working on end-to-end research projects with a knack of building insightful and visually appealing presentations

Good to have :

Market Research/Media/Marketing background (via MBA/PGDM or experience or both), experience working with English-speaking clientele in a clear and professional manner, good understanding of U.K market/experience, exposure to U.K. pop culture and advertising trends for major brands/advertisers, studied in U.K.

About the Company :

- Time Inc. is one of the world's most influential media companies - home to 90 iconic brands like People, Sports Illustrated, Time, InStyle, Real Simple, Food & Wine, and Fortune, as well as more than 50 diverse brands in the United Kingdom such as Decanter, Horse & Hound and Wallpaper.

- Our digital properties include more than 50 websites reaching 120 million monthly digital visitors, 1 billion user-initiated video streams, and a social footprint of 146 million through Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube.

- We host 400+ of the world's most anticipated annual events, like the TIME 100, Sports Illustrated Sportsman of the Year, the Fortune Most Powerful Women Summit, the Essence Festival, and the Food & Wine Classic in Aspen, all attended by hundreds of thousands of VIPs, journalists and influencers.

- We help advertisers reach the right people with an expanded digital video division, the ability to sell and buy products directly from Time Inc. and our brands, our global exchange programmatic platform, and valuable consumer insights driven by integrated data from the industry's largest database of 150 million.

- Time Inc. India (Time Analytic & Shared Services,) operating out of Bangalore, India provides offshore support through processes within Analytics, Finance, Technology, Operations and Shared Services.