Repos Energy - Business Lead - Product Marketing

Who are we looking for ?

Marketing team at Repos makes sure that the stories of innovations and people of Repos are amplified in the best way possible. They connect the mind and heart of Repos and let the world know about us!

You, as a Product Marketing Head is expected to expand our reach and customers. You will work closely with the Brand Head and cross-functional team to achieve financial growth and profitability of the brand.

You will be responsible for leading and contributing to campaigns that drive revenue growth. Someone who will report directly to the Founders and be responsible for the development and management of broad-based marketing programs, implementation and results. You will also manage marketing efforts for awareness, lead generation, web-site development, content curation/creation, and sales collateral.

What will you be doing ?

- Develop the brand promotion strategies for the company by identifying opportunities and campaigns to increase website traffic, revenue, sales, and retention.

- Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives

- Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge

- Set the budget every quarter for marketing spend with VP of Finance and Admin

- Provide short- and long-term market forecasts, reports, and trends to assist business development in the acquisition of clients

- Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and product Management is especially important

- Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques

- Create consistent positioning statements, messaging and the associated proof points. This source material is used by marketing to generate public-facing marketing collateral

- Work with Brand and Digital Marketing teams to develop engaging content for specific website pages. Understand current SEO/PR/SEM/Affiliate channels and then improve on metrics and impacts

- Lead product launches with creative campaigns across channels. Develop and execute marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates.

- Perform industry and competitive analysis to inform the sales process and help positioning and messaging. Monitor market intelligence and keep track of competitor movement and market situation.

- Perform ongoing tracking and reporting on marketing initiatives through the CRM system.

- Work with PR and Social Media Manager to develop social media content for B2B audiences.

- Collaborate with professional bodies and partner organizations to create a database for new clients.

What will you need ?

- Experience in building strategy of minimum 6yrs.

- A leader who can command and lead the entire department

- Demonstrated success within B2B/B2C marketing

- Master's degree in Marketing/Communications from a top-tier business school

- Strong understanding of excel and analytics along with data mining

- Outstanding communication skills to provide direction and feedback for creative and analytical components of the Marketing department.

- Collaborative as well as independent manager - a flexible approach

- Agile and flexible for the start-up environment and to work with a global/diverse team

- Prior experience in E-Commerce and/or consumer Internet is highly preferred but not required; we will highly consider an upcoming marketing leader in India's Internet ecosystem or a second in command marketing leader in leading E-Commerce companies

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