Replicon - Marketing Conversion Rate Optimizer Analyst

Position :: Marketing CRO Analyst (Conversion Rate Optimization) :: 100% Remote

Work Timing - 4 PM - 1 AM IST

Looking out for candidates with 3-9 years of strong experience and understanding of CRO process to drive conversions.

Good experience in analysis, hypothesis generation and testing methodologies ; good understanding of the whole CRO process and driving results from incremental testing as well as larger scale CRO campaigns.

Job Description -

Replicon is seeking a CRO Analyst who will be responsible for timely and flawless execution of increasing conversions through our website and other digital marketing optimization projects. This person will be primarily required to take ownership of conversion optimization activities, track, change, resolve issues and improve overall website conversions.

We have -

- An innovative, market-leading enterprise solution with a growing customer base

- An exciting, nurturing culture that rewards employees who have a determined attitude of getting things done and problems solved

- Clear goals with an opportunity to learn new things and explore

- Smart, well-connected global teams that work like a family with the sole aim to delight customers

- An open-minded approach to continuous improvement of people, products, and processes

- Top Vendor in Project Time Tracking and Workforce Management

You Have:

- Strong writing skills, understand tone, voice, style

- Experience working with Analytical and A/B testing tools, such as CrazyEgg, ClickTale, Google Analytics, PageSpeed Insights, Heap, Optimizely, VWO, etc.

- Strong understanding of A/B testing, multivariate testing methodologies

- Strong analytical background

- Strong understanding of user experience

What you'll do:

- Research, analyze and understand what website visitors are looking for when they visit Replicon.com

- Create hypothesis to test, decide what to test and when/how long to test for, and interpret the results

- Identify, monitor, and report on website performance metrics

- Make recommendations for improvements to the website

- Create compelling call to actions tailored to individual buyer personas on website