Replicon - Head - Product Marketing

Replicon, a global software product development company headquartered at Redwood City, CA, United States.

For more information about our organization, you can visit our website at www.replicon.com

Head of Product Marketing :

Position Overview :

Replicon, the Time Intelligence- company, has a comprehensive suite of products, powered by the Time Intelligence Platform, to manage enterprise time, projects, people, costs, gross pay & profits. We support more than 1.5 million people across thousands of customers spanning 180+ countries around the globe.

As a 'Head of Product Marketing' at Replicon, you will leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in all aspects of product marketing including conducting market research, creating messaging and positioning, competitive analysis, influencing product development, driving marketing plans, partnering with internal and external stakeholders, creating and executing highly successful go-to-market strategies, and delivering impactful narratives for our sales teams. You will work closely with lead generation, demand generation, campaign, marketing operations, sales, product, customer success and most other teams within the organization.

What you'll do:

- Manage go-to-market strategies - owning and executing product marketing by developing the product positioning and messaging; also working with cross-functional teams to design and deliver integrated marketing campaigns to drive customer acquisition

- Accountable to guide the team and cross functional teams to successfully develop and launch products

- Collaborate with the team for various product marketing initiatives inclusive of customer case studies, product videos and website content

- Responsible for reviewing, refining and making recommendations on analyses conducted by the team

- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process. Help sales teams through the sales cycle with relevant messaging and tools.

- Marketing programs - lead a team of vertical marketing managers to develop various email, webinar and other online marketing programs for their various campaigns

- Product launch - work with the product management team in product launch planning and manage the cross-functional implementation of the plan

- Market intelligence - Conduct ongoing market research and gain expertise about buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them

- Collateral creation - own the creation of the whole spectrum of sales tools and collateral ( presentations, datasheets, white papers, customer case studies, demos and training materials) to communicate the value proposition of Replicon's products and solutions to customers, prospects, and the sales team

- Build and lead customer marketing programs. Engage in on-going dialog with customers.

- Track business performance. Identify levers in improving business performance and champion necessary initiatives to improve. Synthesize and present complex data set to an executive audience

- Responsible for the selection, development, performance management and continuous recalibration of the product marketing team

You have:

- Managed, built, and enabled a team of Product Marketing professionals in a B2B SaaS business environment

- Very strong understanding and skills on how to communicate using mediums like websites, videos, email newsletters, webinars, blogs, etc.

- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and executive team

- Very strong written communication and presentation skills

- Analytical and inquisitive nature, with excellent attention to detail

- Bachelor's in technology is preferred with an MBA is desirable