Renaissance Investment - Head - Digital Marketing

Roles and Responsibilities

- Create content to post on LinkedIn and other social channels like Facebook, Twitter and Instagram etc.

- Design and manage the strategy and execution for digital marketing campaigns across multiple channels including SMM, SEO, mobile, and paid social to reach weekly lead targets by geography.

- Managing and collaborating with vendors to develop innovative digital assets: copy, blogs, posters, whitepapers, case studies, videos, etc.

- Attaining key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.

- Measuring and reporting on the performance of all digital marketing campaigns A digital marketing professional, or specialist, is often responsible for developing the strategy used in marketing a company's product online, utilizing such techniques in the field as social media, Web analytics, e-mail marketing and search engine optimization, among others.

- SEO / SEM / SMM / ORM / PPC & E-Commerce The ideal Digital Marketing Manager for brand Management has experience in both launching and growing products that become a part of people's daily lives.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- As a Manager - Digital Marketing, you will be responsible to drive the digital marketing initiatives through innovation and create multi-channel digital marketing strategies, high-quality brand positioning and executing global marketing campaigns.

- CRM Activities involving reaching out to existing and potential customers over email, SMS , etc. backed by detailed analytics

- Cross selling of products by forging relationships on other platforms thru barter deals etc.