Religare Health Insurance - Manager - Search Engine Optimization

Job Description

Job Brief :

Religare Health Insurance is looking for a SEO Manager to join its Digital Marketing unit. If you are keen on increasing the organic traffic and business of a growing health insurer, this role is for you.

The role is to be a key member of the SEO team helping to manage, monitor and execute our presence on search engines.

You will be responsible for ensuring we deliver best. You have a keen attention to detail and the ability to multitask and analyse data. Having worked in a similar role elsewhere you will be extremely knowledgeable within website optimization, content optimization and increasing organic presence across the web.

Responsibilities :

- Should have managed a platform with minimum 10k daily organic users

- Proven track record of achieving growth in app visibility and organic installs through ASO

- Track record of driving quality traffic to websites especially ecommerce/product platforms

- Complete understanding of content-based optimization and skills to develop a content based platform for greater organic traction

- In-depth knowledge of the best practice technical approach to SEO and experience of delivering technical change with in house developers.

- Perform keyword research in coordination with the brands business objectives.

- Making Strategies build for SEO On-Page & Off-page optimization offsite factors across all digital channels and suggest changes drive traffic to the website and improve website ranking.

- Strong in data driven approach and conduct weekly SEO reports, analytics reviews to identify issues and opportunities.

- Work closely with products, technical, content, PR and marketing team to measure results

- Regular reporting and presentation of SEO and project achievements.

- Experience in using Google webmaster, GA, Moz, app analytics and other related SEO tools.

- Fully aware of SEO most recent updates.

- Proven ability to optimize single page applications

- Optimize website including all subdomains and subdirectories for organic listings including image, social, local/maps and video optimization.

Requirements :

- Keen interest in the Digital Marketing Industry with a solid commitment to a role in ad-operations.

- Excellent interpersonal skills.

- Ability to prioritise and work towards deadlines.

- Mature individual who acts on their own initiative and assumes ownership of their work.

- Team player who is dedicated to provides a consistently high level of service to all clients.

- Passionate about maintaining a fully up-to-date knowledge of all search advancements, current and future trends

Tools Expertise Required

Google Analytics, Google Search Console, SEMRush, Ahref, Moz, AppAnnie, AppSee, FireBase and PlayStore optimization