Reliance Retail - Senior Manager - Media

Reports to: Head- Brand Management

Key responsibilities:

- Provide media planning & insights for JioMart Partner

- Work single-handedly on media plans for the brand in conjunction with the media planning agency

- Audience research in syndicated and 1st party data sources

- Creation of tactical plan presentation and supporting media plan templates

- Creation of campaign analysis plan templates

- Oversee the successful launch of campaigns using the "Launch Tracker"

- Maintain accuracy and timely updates of deliverable tracking documents for team

- Collate commentary on media performance and conduct first review on quality

- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention

- Use understanding of campaign and marketplace to contribute ideas for campaign experiments

- Use understanding of campaign performance to contribute content to campaign wrap-up presentations

- Manage accurate forecasts, media plans, and all key media planning documentation

Education: Post-graduation preferred

Knowledge & Skills required:

Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail, SEO