Reliance Retail - Senior Manager/Manager - Social Media Paid Marketing

Reliance eCommerce is building their Digital Marketing function in Bangalore. As a part of the function we are hiring for a Social Media Paid Marketing Head.

Position : Sr Manager Social Media Paid Marketing

Reporting to : VP Marketing

Location : Bangalore

Breif of JD :

- Working knowledge and real-world experience in planning, managing and executing social media initiatives

- A sound working understanding of bid management tools. Across social platforms Facebook, Twitter, LinkedIn, Instagram. Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives

- Knowledge of Digital Marketing current best practices and understanding of Digital production processes

- Knowledge of social media legal guidelines

- Experience with leveraging social media management and analytics tools, including, but not limited to Hoot Suite, Visible Technologies, and Radian 6 etc.

- Experience writing, editing and crafting content for the social media space

- Maintain and operate day-to-day campaign spend and allocation for paid social portfolio.

- Identify and execute optimization recommendations to increase campaign ROI.

Ideal Fitment/Pre-Requisities :

- Should have solid experience in a Paid Social, social media planning or biddable media / PPC

- Should have practical expertise in paid social activation on Facebook and Twitter, especially self-service biddable platforms (knowledge of the PMD options available here is an advantage too!)

- Should have great attention to detail, excellent communication skills