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18/12 Kuunal Kshirrsagarr
Manager - TA at Reliance Retail

Views:1279 Applications:388 Rec. Actions:Recruiter Actions:69

Reliance Retail - Loyalty Manager (6-12 yrs)

Mumbai/Navi Mumbai Job Code: 1351549

We are looking for a CRM and Loyalty Manager to play a key role in delivering our consumer strategy and our targeted Campaigns. The ideal candidate will have a solid background in Loyalty, CRM and marketing strategy and will be the overall owner of Customer Marketing Campaigns and Loyalty. This role requires a high level of synchronisation within the broader marketing team and communication channels.

Candidates With Beauty Experience Is Plus.

- Create, optimize, and evolve user experience lead retention strategies to keep clients and partners active

- Work closely with various business units to develop objectives.

- Create and execute strategies to improve activation and reactivation of clients using user experience lead marketing

- Evaluate and identify areas of customer journey improvement

- Develop cohort-led loyalty program in line with top Ecommerce/Beauty/Retailers program

- Work with cross functional business units such as Brand Marketing Managers, Buying & Merchandising, Revenue & Strategy, product & tech teams to build and evolve the loyalty program to be best in class.

- Program manage the entire loyalty program end to end from: conceptualizing, designing, pitching & onboarding, evaluating financial spends & outcomes, and analyzing data & success matrics etc.

- Create new or develop existing retention campaigns and programs

- Lead ad hoc projects and initiatives that bring about change or improve the business

- Prepare and present presentations to various audiences to influence the loyalty and retention program

- Identify sales opportunities in close collaboration with brands & partners to identify mutually beneficial opportunities

- Identify site merchandising opportunities and unique solutions for both online & offline

- Proactively monitor competition landscape to evolve the program constantly"


1. Graduation/MBA


- Should have understanding and experience in using marketing automation tools like Clevertap, Moengage

- Should be an expert in reporting visualisation like Tableau , Gstudio etc.


- Be an expert is understanding user experience

- Be numerically driven - you must be data driven and comfortable with SQL and MS Excel, ideally you should be able to automate common excel metas

- Possess excellent communication skills Be able to quickly understand the product, customers and competition

- Be a fast learner and comfortable working independently with least supervision

- Experience working with external team & partner

- Understanding of offline & online beauty ecosystem nad loyalty programme

Women-friendly workplace:

Maternity and Paternity Benefits

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