Reliance Retail - Key Account Manager

Key Account Manager will be responsible to manage an assigned portfolio, they will reach out to existing business and understand the dynamics of the category - Plan selection through deep understanding of Ajio + consumer insights

Responsibilities (To be adapted as per the level) -

Strategy and Planning

- Create and execute relevant sales and marketing strategies most suitable to portfolio.

- Finalizing right mix of suppliers to meet sales demand with periodic review on seller performance and growth and driving vendor relations

- Engage sellers to ensure they drive necessary investments in their business with Ajio for enhancing category growth - Draw Sales, Promotion and Pricing Plans for event and BAU.

- Identify specific strategic partnerships that deliver competitive advantage.

Project Management and Financial Planning & Budgeting

- Continuously assess business performance through data analysis, data interpretation

- End to end ownership of business ensuring good fill rates, in-stock rates, vendor reconciliations, customer escalations and other operational issues.

- Achieve monthly sales targets by identifying and developing new customers.

- Manage account level P&L to deliver targeted Gross Margin(GM) requirements.

- Overall Brand management and representation of brand initiatives and revenue management.

- Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.

- Ensure high levels of customer satisfaction as well as up-sell and cross-sell potential within existing customers to maximize share of wallet.

- Achieve and exceed weekly and monthly KPIs.

Market Research

- Monitor market trends and provide regular competitor feedback

- Acquire a thorough understanding of key customer needs and requirements.

- Expand the relationships with existing customers by continuously proposing solutions that meet their requirements.

- Serve as the link of communication between key customers and internal teams.

Policies, Processes & Procedures

- Define and provide key inputs on improvizing and enhancing existing processes in AJIO Marketplace for Ease of doing business for sellers/Brands

Cross functional collaboration - Collaborate and develop seasonal marketing plans to support key initiatives.

- Continual sales analysis to manage product life cycles, inventory models and rates of sale.

KPIs

- Revenue and GM Achievement as per AOP Plan

- Scaling sellers as per identified category gaps on the platform

- Ensure best in class customer experience through operations rigor at sellers

- Monetization inputs and growth Year on year(YoY)

- Driving catalog parity with competition

- Driving Seller/Brand operational metrics improvement (Order 2 deliver(O2D) <3 days, WFR<0.5%)

- Weekly/Monthly/Quarterly reporting of all Seller Metrics and delivering improvement feedback

Education Qualifications - A Bachelor degree in engineering/commerce/NIFT with MBA from Premier B-School

Experience - 6-9 Years

Functional / Behavioral competencies required to execute the role

- Experience in developing & negotiating partner contracts

- Understanding of partnership landscape

- Vendor Management - Account Management - Data Analysis - Data Interpretation

- Good organizational, negotiation and leadership skills

- Ability to build & cultivate relationships

- Strong networking skills

- Team Management - Marketplace operation