Reliance Mutual Fund - Senior Manager - Digital Marketing

Position title : Senior Manager - Digital Marketing

Locations : Mumbai - Corporate Office

Department : Marketing Communication

Grade : E6

Organizational relationships :

Reports to : National Lead - Marketing & Communications

Purpose of the Job :

- Responsible for Digital Marketing initiative to achieve organizational goals at RCAM (Reliance Mutual Fund).

Key responsibilities :

- Work closely with HOD's to build the vision, define the objective and create strategies & action flows for the digital arena.

- Lead development of annual plan.

- Work closely with external creative agencies to develop high impact campaign which meets the business objective.

- Build alignment with internal stakeholders.

- Monitor the fast changing digital environment and adopt best practices at RMF - RCAM.

- Coach direct team to enhance their digital skills.

- Agency consolidation - Lead Process to re-align creative agency based on RMF requirements and the capability and performance of individual agencies.

- Disseminate information and help build skills and capabilities for entire RMF communication team.

Behavioral Competencies :

- Good in written and spoken communications.

- Creative thinking.

- Good Interpersonal Skills.

Role Specific Competencies :

- Substantial knowledge of Digital Space preferably in a Brand Role or Agency setup having a track record of managing successfully campaign in the digital space

- Team Management.

Formal Qualifications / Prior Work Exp : Graduate/MBA with min 8-10 years of relevant work experience.