Reliance - Manager - Loyalty Campaign Management

The role involved heading the loyalty campaign for the company across different business & formats.

The key responsibilities are:

- Lead the Campaign and Analytics function for the RelianceOne team.

- Intelligent/targeted campaigns for individual customer/customer segments as per strategy.

- Develop actionable insights that help the business achieve its objective of putting “Customer First”.

- Supervise Campaign Operations - Deployment, Analytics and Points Upload.

- Develop Customer Analytics to drive intelligent campaigns.

- Create and Conceptualise Communication for Campaigns

- Vendor Liasioning and Management.

- Development of Analytical Framework - measuring Customer Behaviour across Store and Products.

- Negotiation and Conceptualising Campaigns with Format/Category teams to achieve their strategic objectives.