Reliance Games - Marketing Associate

Company : Reliance Games

Position: Associate Marketing

Location: Pune

Website: www.reliancegames.com

Overview of Reliance Games

Reliance Games is a leading global mobile developer and publisher with more than 200 employees around the world with more 100 Million downloads and several successes in top downloads around the world. Few of our well known games are Real Steel WRB(World Robot boxing), WWE Mayhem, Into the Badlands- Blade Battle, Pacific Rim, Hunger Games, Drones2, etc.

Reliance Games is the mobile gaming division of Reliance Entertainment Group whose subsidiaries include entities like Dreamworks SKG, IM Global and Codemasters. Reliance Games has a strong, multi-disciplinary, and cross-skilled team spanning across the US, Canada, and India with 2 studios globally.

Consumers can find high-quality entertainment created exclusively for their mobile devices wherever they see the - RG- character logo or at www.Reliancegames.comMarketing Manager:

Marketing Associate

Our Marketing and Communications team are the voice of our players, providing the lens through which our users experience our games and mobile apps. If you like crafting stories around our games, and can combine the magic of art and technology, this is the place for you.

Job Description

Reliance Games is looking for a dynamic, highly motivated Marketing Enthusiast who will help define and market new products that will shape the future of mobile gaming and mobile entertainment.

Key Duties and Responsibilities

- Creation, development, and implementation of end to end digital marketing strategies using social media and mobile app marketing principles

- Work with brand marketing, develop compelling offers, to get traction via downloads, retention, and engagement of new users;

- Work cross-functionally across the business and agencies where required to deliver integrated programs driving customer acquisition and breadth outreach;

- Responsible for push/email messaging campaigns with the ability to effectively evaluate segmentation, campaign performance, and content design.

- Partner with cross-functional marketing and game teams to develop and deploy effective marketing campaigns in a timely manner while setting measurable campaign goals.

- Increase the engagement and success of Reliance Games' messaging channels.

- Leverage data to develop new messaging strategies and continually optimize campaign performance.

- Provide business requirements to technical teams to construct more compelling and dynamic messaging.

- Share program insights and recommendations throughout the organization and key stakeholders.

Minimum Qualifications

- Must have creative marketing experience, Brand Management

- Strong analytic skills and experience with metrics-driven decision making

- Experience in digital and multi-channel customer acquisition in ecommerce environment;

- Strong verbal and written communication skills

- Proven digital marketing track record in fast-growing business

- Open to feedback and enjoys working in a fast-paced, constantly iterating environment

- Collaborative and consensus-driven approach; strong team player

Harmeet Singh