Reliance eCommerce - Senior Manager - Brand Marketing

Reliance eCommerce is hiring for a Senior Manager Brand Marketing role.

Location : Bangalore

Reporting to : Head Marketing

Experience : 8-12 years

Brief of the JD :

- Develop on-going marketing strategies and priorities to guide marketing programs with maximum impact that achieve our goals

- Work closely with the Head - Marketing, as well as the Insights team, to create a holistic brand strategy and development plan based on consumer truths, market dynamics and cultural impact

- Deliver positioning strategies based on key insights

- Enable scale through identifying, on boarding and managing outside consultants and resources while simultaneously building a plan and team structure for department growth over time

- Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print and Radio.

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.

Ideal Fitment :

- Strong knowledge of consumer tech/eCommerce/internet services and at least more consumer facing industry.

- Must demonstrate ability to think strategically and formulate strategic plans to drive cross-departmental initiatives

- Experience developing teams (comprised of internal and external people) in a high growth environment with a proven track record for meeting/exceeding goals

- Must have strong analytical skills and the ability to disaggregate and analyze problems, probe facts, identify and question assumptions and analyze issues and data from multiple perspectives to inform decision-making processes