Reliance eCommerce - Head - Marketing Analytics

Reliance eCommerce is expanding the Marketing function in Bangalore. As a part of the Marketing wing we are hiring a Head Marketing Analytics.

Position : Head Marketing Analytics

Reporting to : VP Marketing

Location : Bangalore

Brief of JD :

- Would be responsible for building a robust set of operational and business metrics within the Marketing function, working with cross-functional teams to design/ define, measure and track suitable metrics for effectiveness and to identify improvement opportunities.

- Develop a deep understanding of key Marketing metrics, trends on website traffic, and identify, propose key metrics and trends to be monitored. Generate insights based on metrics of traffic, repeat visits, visitor profile, etc. for use by the various stakeholders

- Generate and own reporting systems like dashboards and scorecards, to produce regular reports and analysis based on the key metrics and business, ensuring timeliness and accuracy of deliverables at all times

- Manage and generate ad-hoc reports on performance analysis, for annual planning, and forecasting, based on the needs of the stakeholders

Ideal Fitment :

- The ideal candidate would have a strong understanding of Marketing related data and analytics, an exposure to both quantitative analytics and Qualitative/ Cross channel attribution and has a good judgement of the tools and analytics to be used for an online business space.

- Knowledge of Google Analytics is a must with high degree of exposure to other audience measurement tools.