Reliance Capital Asset Management - Senior Manager - Digital User Growth

Purpose of the job : 

Responsible for driving digital acquisition through performance marketing campaigns

Key Responsibilities: 

- Performance Marketing - SEM, SEO, Display, Affiliate, Social, Remarketing

- Driving transactions through leads generated on digital platforms

- Lead Nurturing - creating and executing lead nurturing plan for maximizing returns on spends

- Creation of annual and month on month media plan to achieve the respective business target

- Campaign management - Planning, executing, tracking and analyzing campaign performance

- Coordinating with call centre for tracking campaign performance

- Optimizing campaigns to achieve cost advantage

- Managing and driving digital media agency

- Managing Adobe and Google Analytics

Role specific competencies-

In depth knowledge of SEM, Social, Affiliate, Display, GA, SEO

- Analytical Skills

- Creative thinking

Qualification- Graduate/MBA with min 6 to 8 years of relevant work experience.