Reliance Broadcast - Senior Account Director

SALES, STRATEGY AND PLANNING

- Prepare and implement annual sales strategy for radio

- Monitor competition and develop strategies to maximize market share

- Identify, develop and implement strategies to build the concept of integrated sales as a category with the advertisers and agencies

- Recommend improvements in processes and executions basis market feedback & trends.

CONSUMER INSIGHT & NEEDS MAPPING

- Map the key client tracker with client priorities and needs.

- Identify the seasonal patterns / trends specific to the area / city of operation

- Identify customized opportunities (Built by the planning team) that could be sold targeting these consumers

- Keep a roadmap ready for the entire year.

MARKET COVERAGE

- Map the clients and engage at all levels across silos for business opportunities

- Priorities key clients basis seasonality & spending patterns and basis past trends

- Map the organogram and the identify key decision makers in each client's setup

- Ensure adequate coverage to build ensure tapping the market effectively for the said property.

MEETING & PITCH PHASE

- Ensure the consumer profile & geography of the client / brand matches that of the property

- Study the brand thoroughly through primary & secondary sources/research

- Building a customized pitch for the brand so targeted.

THE SALES PROCESS

- Priorities getting in a title sponsorship, before approaching clients for associate / partnerships.

- Once we have a confirmation from a client for title sponsorship, open the property for associate sponsorships across the country

- Follow the reporting formats & timelines for the same, regularly

POST EVALS & FUTURE BUSINESS

- Follow thru all key indicators of the conduct of the activity with the promotions team

- Escalate any issues to ensure timely correction.

- Accompany promotions team for the post evals presentation to the client

- Receive the customer satisfaction score from the client, and use it as an indicator for mapping our strengths & weaknesses

- Ensure all issues are closed well, for sustainable business from the client.

MAPPING COMPETITION

- Conduct competition mapping surveys with a view to benchmark properties, investments and trends.

- Update the weekly competition mapping done by the sales team into a central database.