Reliance Broadcast - National Marketing Head

Duties & responsibilities

Strategic Responsibilities

- Brand Management & brand communication

- Create higher profile of visibility by seeking strategic print, outdoor and other media partnerships.

- Focus on alliances that contribute to viewership and drive PR mileage

Operational Responsibilities

- Execute brand and sponsor activities on-ground

- BTL/ Field marketing/ promotions/ brand activation.

- Drive PR with the national PR team to keep media interested in the brand, nationally

- Ensure smooth functioning and relationships with partners (Barters) by coordinating internally for their needs

- Regular reporting from and to other cities on brand developments and activations. Needs to be a facilitator of information between corporate office and rest of the cities

- Set benchmarks in process compliance

Developmental Responsibilities

- Drive digital extension and loyalty for listeners towards the brand

- This would include the following:

Strategic year long tie-ups in the digital space (including online and mobile)

All brands campaigns and spikes will have a larger footprint in the digital space

- Trade focus: Communication towards media agencies

Commercial Production

- Client Integrations

- Spots

- Creative Pitches

- Audits / Reviews

Creative approach for all Content including Spikes

- Objective setting on a quarterly basis

- Design national level creative solutions

- Creative Audits

All Processes & Systems for the Creative team across

- Driving and managing weekly Creative meetings

- Total Quality Management

- New Hire Training and identifying ongoing training & development needs

- Regular process audit and constant evolution of processes

- Regular process audit and constant evolution of processes

Programming & Marketing Budget

- Local

- Contracts & Agreements