Reliance Broadcast - Group Head - Account Planning

Experience: 5-8 yrs

Offered CTC: 12 Lacs

Key skill: Media Planning

Team: should handled 2-3 people.

Department: Account Planning

Duties & Responsibilities:

The duties and responsibilities of the role will include, but are not limited to, the following:

- Creating monthly/quarterly/monthly plan for clients basis understanding their media strategy, Identifying our strengths vis a viz the gaps that exits in their strategy and creating a strong value proposition

- Ensuring that the we get the max share of the clients advertising revenue

- Achieve the key accounts targets

- Understand all the objections/issue with the client and strategically provide solutions through data, trade marketing and servicing of the client

- Ensure that the sales process for the Key account is adhered including - all service rituals which are a part of the process

- Insight mining from data to give directions to the sales teams on key focus areas for revenue maximization for KAM accounts

- Devising and executing the pricing policy

- Effective dissemination of data to sales to showcase strengths of our brands vis a viz the client requirement

- Develop revenue strategies for key accounts and key sectors

- Data support for all key and large value client pitches

- Creating an account dossiers for key accounts in conjunction with the sales team to help evolve a deeper understanding of the clients brands and their needs

- Supporting the up-selling and cross-selling initiatives and pitches through data

- Environment scanning to spot and leverage emerging trends, client categories and new revenue opportunities