Reliance Brands - eCommerce Manager

Role: To develop the brand in an online space, manage the P&L and increase the market cap of Brand with launching the website & an e-commerce team

Key Responsibilities:

Category Management & Business Planning:

- Planning Product pricing strategy to manage budgeted multiples

- Discount budget management

- Sharing feedback to stakeholders/B&M team about the product performance basis critical analysis of data summarised from sales, online traffic/sessions & customer buying behaviour

- Launching new Brands online

- Partnering & Maintaining healthy business relations with the Ecomm channel partners to ensure smooth transactions

Listing/Catalogue management:

- Creating listing and shipping format for all new products

- Ensuring the existing product online is listed properly with correct data and images

- Mapping competition prices with our SP and making changes on the portal based on Business Planners decision

- Working in coordination with the Business planner to achieve business objectives

Platform operations:

- Ensuring the inventory shipped to Ecomm Channel partners' warehouse is live and is selling at correct price

- Ensuring the seller rating is stable and taking prompt actions in addressing all consumer complaints or queries

- Generating as well as analysing Inventory & Sales reports from portals on daily, weekly and monthly basis

- Maintaining MIS to track sales and margin product-wise

- Maintaining data on past history and daily / monthly sales for other competitors

- Ensuring the seller rating is stable and taking prompt actions in addressing all consumer complaints or queries

Marketing Management:

- Developing strategies to drive traffic out of various channels of marketing (Paid, organic, direct, referral)

- Developing & implementing plan for new user acquisition

- Conducted deep dive analysis on customer retention, acquisition, reactivation and user growth to derive actionable insights for needle moving recommendations

- Derive calculations to track & budget the marketing spends

Website Product Technical Development & Management:

- Analyzing existing user interface & developing plans of improving User Interface & Experience

- Work closely with B&M team to manage all technical pipelines and marketing aspects relating to product & sales improvement

- Working on the projects for the backend development company's website using various platforms/ software & tools (like Magento, Shopify, Wordpress, Custom Backend)

- Plan & communicate the promotion to go online, updating the catalogue (pricing, images, products, etc.)

- Tracking & analysing the efficiency of deliveries, returns, payment gateways, reconciliation & customer service

Supply Chain & Vendor Management:

- Ensuring all stocks received at our warehouse is shipped to the respective warehouses of Ecomm channel partners

- Optimizing Logistics cost

- Ensuring all the labelling and shipping formalities as required for selling in the marketplace are always met

- Maintaining account of all sales return / return from marketplace to our warehouse

- Keeping a record of all charges in case of return

Desired Skills and Abilities:

- Business acumen & knowledge of various marketing channels

- Good e-commerce industry exposure & knowledge of platforms/softwares such as Magento, Shopify, Wordpress, Custom Backend, Google Analytics, Google AdWords & Search Advertising

- Brand launching experience

- Strong Excel & Portal knowledge

- Excellent vendor management skills & negotiating skills

- Enthusiastic & good energy levels - with ability to be involved in multiple tasks and ability to juggle