releaseMyAd - Manager - Product Marketing

releaseMyAd is an exclusive online marketplace for buying ad spaces across media options that include Newspapers, Radio, Cinema, Magazines, Online, and even Television. Our unique platform combines, years of media buying experience, historic Ad pricing data, and a PAN India Partner Network that competes to service inquiries to ensure guaranteed lowest quotes for your Ad requirements. The platform helps an advertiser self-serve himself and place advertisements without any hassles by just a few mouse clicks through any device, be it a computer or a smartphone.

We started from scratch. Aspired, perceived, pursued, struggled, but never stopped. In 2009, we were an Online Newspaper Classified Portal, serving Individuals and Small businesses. Today we are a comprehensive online advertising platform, a vital medium to the world of media. We are your trusted partner, your convoy for Mass Media.

Using the power and convenience of the Internet, releaseMyAd helps you plan, buy & launch your advertising campaign. From start-ups to Corporates, we've worked with varying budgets and ensured maximum reach. Escorting a firm of any size to reach its industry helm is our forte.

Today we are one of the largest ad agency of the country serving over 1.75lac advertisers.

Key Responsibilities:

- Create, launch, measure, and optimize marketing campaigns that drive discovery and awareness, and acquisition, engagement, and retention.

- Manage the full lifecycle of product marketing initiatives for media houses, defining the strategy and measurement.

- Aggregate and analyze inputs from multiple sources to formulate the product marketing strategy, measuring and evaluating how your initiatives generate product discovery, detail-page glance views, and sales.

- Develop and execute marketing experimentation roadmap, using both paid, free and onsite channels, rapidly iterating to optimize traffic and return on investment.

- Effectively communicate the marketing performance, opportunities, objectives, strategy, and milestones to senior leaders and key stakeholders.

BASIC QUALIFICATIONS

- 4+ years of experience in business-to-business or consumer digital performance marketing including acquisition, content marketing, marketing communications and product marketing

- Ability to operate both strategically and tactically in a fast-paced and often ambiguous environment

- Proven track of record of building and optimizing multi-channel, integrated marketing campaigns

- Demonstrated ability to work effectively across business, partner, and technical teams to deliver results

- Analytical experience including converting raw data into actionable insights and recommendations

- Excellent communication skills - written and verbal

PREFERRED QUALIFICATIONS:

- Master's degree Business, Marketing or a similar field

- Experience developing go-to-market strategies and launching new programs