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22/08 Balaji Roy
DGM - HR at Relaxo Footwear Ltd

Views:7000 Applications:943 Rec. Actions:Recruiter Actions:867

Relaxo Footwears - Deputy General Manager/General Manager - Marketing (10-16 yrs)

Delhi NCR Job Code: 734868

Key Roles and Responsibilities :

Financial :

- Assist in Developing and implement Marketing strategies to increase market share of each Brand & track annual brand building marketing budgets around 100 Cr for the activities.

- Conceptualization of the Annual Brand strategy & implementation of marketing plan for augmenting the Annual business volume to achieve the company sales through Wholesale, eCommerce.

Customer Orientation :

- Gather market/ competitor intelligence from Brand Managers and create action plans for the region.

- Brand Track, Usage, Product Portfolio - the market study of category for competitor evaluation and market share.

- NPD Rhythm Chart planning and development of new products in time

- Regularly track & monitor customer perception and improve metrics

People Orientation :

- Motivate team members to meet Individual Category of Marketing targets

- Set targets for team & provide necessary support such as constructive feedback, training & development.

Internal Business Process :

- Act as an authority & promoter of the brands, ensuring consistent brand expression through all consumer & cultural touch points, both external & internal.

- Develop & execute marketing & promotional calendar to drive traffic, profitable sales and engage the target consumer with the brand.

- Develop and direct measurable multi-channel, cross channel, channel specific, promotional & cause related marketing programs that tie back to the brand strategy & business goals.

Competencies :

Technical/ Functional :

- Marketing planning

- ATL /BTL Implementation

Behavioral :

- Customer focus

- Collaboration

- Adaptability

- Result orientation

- Execution excellence

Key Responsibility Areas :

Quantitative :

- % Target achievement on AOP

Qualitative :

- % revenue contribution from New Product Development

Key Stakeholder Management :

Internal :

- Marketing/ Brand team

- Sales (Wholesale, Export, MT)



- Finance

External :

- Distributors

- Retailers

Women-friendly workplace:

Maternity and Paternity Benefits

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