Relaxo Footwear - Product Manager

Product Manager

Purpose of the Position (Job Summary) :

- To assist the product managers in development and implementation of the marketing strategy for defined product categories (including pricing, promotion, NPD and packaging development), in line with overall business objectives.

- He/ She will be responsible for data analysis, Product feed-backs (Current and New). Should be good at number crunching and analysis.

Key Roles and Responsibilities :

- Assist in the marketing activity to support product category in line with business objectives to maximize market share and brand profitability.

- In conjunction with Head of category, formulate category marketing strategy and detailed brand plans, ensuring effective implementation and analysis of performance results.

- Full analysis of product performance using internal and external sales performance data and on-going review of market and competitor activity.

- Follow up on placement drives for the NPDs to achieve the full potential of the articles launched.

- Research - Actively participate in all researches planned for the brand, dig out key insights and action plans thereof.

- NPD: Responsible for Pre launch and post launch feed-backs

- eCommerce - Check trends and work closely with the e-com team and Category head.

- Reviews channel and customer - specific point-of-purchase for robust feedback on New Products Planned to provide inputs in consonance with the marketing plan.

- Competition tracking - Tracks and regularly updates Zonal level key competition activities in terms of new product launches.

- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.

- Effectively manage communication and strong relationships with all internal stakeholders (sales, finance, operations, production and NPD teams).

- Build effective relationships with external stakeholders and co-ordinate consumer activity plans.

- Regular monitoring and reporting of the Key Metrics.