Relaxo Footwear - Deputy General Manager/General Manager - Marketing

Department : Marketing

Work Location : New Delhi, Head Office

Grade : M6 / E1

Travel Required : Yes (20%)

Reporting to :

Administrative : AVP - Marketing

Functional : AVP - Marketing

Reported by : Brand Manager

Educational Qualification : MBA in Marketing

Experience : 12 - 15 years

Any additional requirement : Candidate Must have experience of FMCG & Consumer Durable Company.

Purpose of the Position (Job Summary) :

- The purpose of this position is to assist AVP - Marketing in driving Marketing Iniatives to meet AOP targets by defining

Marketing strategy .

Key Roles and Responsibilities :

Financial :

- Assist in Developing and implement Marketing strategies to increase market share of each Brand & track annual brand building marketing budgets around 100 Cr for the activities.

- Conceptualization of the Annual Brand strategy & implementation of marketing plan for augmenting the Annual business volume to achieve the company sales through Wholesale, eCommerce.

Customer Orientation :

- Gather market/ competitor intelligence from Brand Managers and create action plans for the region.

- Brand Track, Usage, Product Portfolio – the market study of category for competitor evaluation and market share.

- NPD Rhythm Chart planning and development of new products in time

- Regularly track & monitor customer perception and improve metrics

People Orientation :

- Motivate team members to meet Individual Category of Marketing targets

- Set targets for team & provide necessary support such as constructive feedback, training & development.

Internal Business Process :

- Act as an authority & promoter of the brands, ensuring consistent brand expression through all consumer & cultural touch points, both external & internal.

- Develop & execute marketing & promotional calendar to drive traffic, profitable sales and

engage the target consumer with the brand.

- Develop and direct measurable multi-channel, cross channel, channel specific, promotional & cause related marketing programs that tie back to the brand strategy & business goals.

Competencies :

Technical/ Functional :

- Marketing planning

- ATL /BTL Implementation

Behavioral :

- Customer focus

- Collaboration

- Adaptability

- Result orientation

- Execution excellence

Key Responsibility Areas :

Quantitative :

- % Target achievement on AOP

Qualitative :

- % revenue contribution from New Product Development

Key Stakeholder Management :

Internal :

- Marketing/ Brand team

- Sales (Wholesale, Export, MT)

- NPD

- CPD

- Finance

External :

- Distributors

- Retailers