Relationship Manager - HNI/Ultra HNI Portfolio - BFS

Key Result / Responsibility Areas:

- Managing HNI / Ultra HNI Portfolio

- Identify existing branch customers who meet criteria and flag them on the system to upgrade these customers

- Through eligible lists provided by Product from time to time

- Liaising with PB/ Preferred RM to flag eligible customers form Classic/ Preferred portfolio

- Identifying customers through Large Transaction reports (LTR)

- GMs or VPs of all Cat A companies and CSRM salary account companies

- Other databases available with the RM

- Acquire new customers who meet product criteria and flag them on the system

- Referrals generated from existing customers

- Leads generated by branch staff & personal leads

Databases :

- Regularly interact with the customer to build rapport and understand the profile. The profile should be captured and updated via CRA / CRMNext (wherever applicable). This profiling should be used to set customer level objectives post discussion with RBH / BM.

- Enhancing customer wallet size

- Ensuring that customers make us their primary bank

- By managing his / her wealth

- Knowing about where all the customer is currently banking and moving him to our Bank

- By grouping them with their family members who already hold accounts with us

- By grouping them with their family members post selling liability products to the family members, if they do not have banking relationship with us

- Ensure that optimal levels of Income generating Product Group Holding (IPGH) is reached

- Ensure that within each customer group a minimum number of stipulated Income Generating products are sold as per the customers profile and needs

- Ensure that the customer uses the products sold to him

- Ensure that the Customer Group profitability is achieved

- Manage Band 1 and 2 customers and ensure that they are moved to Band 3 and above

- Cross selling appropriate products to the customers and activating usage.