Rekhaprocity - Manager - Digital Marketing

Rekhaprocity is seeking a senior digital marketing executive to join our Marketing team. If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

The ideal candidates must have a passion for out-of-this world marketing and delivering results that are on target and on time. This person will work with closely with Rekhaprocity sales teams on each program to ensure flawless execution. This ideal style is someone who is consultative, able to inspire/educate, and very comfortable with high complexity marketing programs.

Principle Responsibilities :

- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements :

- BS/MS degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Ad-words campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

ABOUT REKHAPROCITY :

B2B and B2C are dead, long live Human 2 Human. At Rekhaprocity, we believe success as a company is the result of a hard working team of leaders that are passionate about what they do every day. Our employees are, and always have been, our backbone. That's why we're constantly looking for new leaders who can join our team, and build the way towards a better future for the company. We want people who like to explore, have a can-do attitude at all times and strive to do better every day because they want to make a difference in people's lives. But most importantly, we look for people who want to grow with us. We believe in LEADERSHIP attitudes, in TRUST, in creating CHANGE and in quality of EXECUTION. If you think you can be one of our leaders, please reach out to us. We're eager to get to know you.