Regional Trade Marketing Role - FMCG - North

Job Title Trade Activation Manager - North

Reports to Regional Head of Sales - North

Personal Attributes -

- Good analytical skills

- Has to have sales background

- Understanding of channel dynamics (wholesale, retail etc)

- Creative on designing & execution of promotions

- Maintaining budgetory control

Other Requirements -

- Good computer skills (specially MS-excel)

- Data Management

- Promotional effectiveness measures

- Data Analysis and results

- Good communication skills

PRINCIPAL RESPONSIBILITIES

Responsibility Area Functions

Trade Promotions

Extended arm of the corporate Trade Marketing to:

1. Facilitate inputs in line with regular requirements.

2. Facilitating execution.

3. Analyse and assess results of Trade Marketing initiatives.

4. Micro marketing initiatives.

5. Controlling investments within specified budgets.

6. Managing 3P merchandising operations.

7. Plan quarterly secondary sales business in line with the Trade Marketing initiatives.