Regional Trade Marketing Manager - FMCG

- Responsible for Trade Marketing & Distribution related activities for Personal Care Business for the following states of Jharkhand, Odisha, West Bengal and NESA

- Designing & monitoring Trade Schemes to ensure higher Dealer participation & incremental business

- Leading the implementation of the Rural GTM and village expansion drive as per agreed blueprint

- Leading the implementation of the Urban GTM and outlet expansion drive as per agreed blueprint

- Building channel competencies among all key partners Distributors

- Designing innovative POP/Dispensers for the trade for boosting sale & visibility of products.

- Ensuring the execution & efficacy of the Sales Force Automation solutions including Distributor Software, Handheld terminals for frontline sales force etc.

- Driving category productivity improvement by creating & implementing Zone specific tasks

- Regional custodian of Loyalty program in the retail/ wholesale channel and keep complete track of outlet wise business trends. Contribute continuous need based refinement of Loyalty program in coordination with ZSM and implement in the country.

- Identifying the location, monitoring and reviewing BTL activities that are channel /model/category-specific.

- Tracking competitive pricing in the geography and provide appropriate inputs to combat competition.

- Tracking the distribution parameters like reach, range and effectiveness of sales force and take measures to improve the same on ongoing basis.

- Training, coaching and mentoring of front line sales force i.e. TSOs on business process, products, sales and trade marketing objectives.

- Energize Field Force through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential. Evaluate the productivity of the field force.

- Manage TP & TPR budgets at region.

- To facilitate the new product launch by providing necessary support to the sales team.

- To coordinate with sales team and marketing and effectively facilitate process which are in line with brand objectives.