Regional Trade Marketing Manager - Automotive Lubricant

Company - A fortune 70 Company - Petronas

Field Marketing:

- Maintain visibility of Distributors and manage marketing material inventory for channel partner.

- Plan and execute a 6 month rolling Field Marketing plan

- Oversee all aspects of planning for South India campaigns and events, from concept and planning, through execution, and follow-up

- Manage budgeting and handle reporting of costs and results for each program/event

Trade Marketing:

- Forms the trade marketing calendar in collaboration with Zones and marketing

- Ownership for trade marketing budgets

- Owner of Trade loyalty programs & Distributor loyalty programs

- Develop trade promotion modules to convert business from/at wholesalers, distributors and retailers

- Launch, Connect and Conversion modules for all trade partners involving end users including loyalty programs

- Development and execution of trade / consumer promotions Participate in relevant trade exhibition to gain mileage.

- Collect and disseminate Best Practice for profitable Trade Marketing activities. Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets

- Work to develop trade communications - traditional and digital

- All programs are successful from beginning to end.

Communication :

Execute the communication plan for Petronas Lubricant, involving:

- Landscape Scan: Help scan the competitive landscape and relevant target audience, sales pitch and communication material being used by competition.

- Advertising: Help develop and execute the economical and innovative regional advertising initiatives, and media plan that is appropriate and relevant to the target audience and sales channels of the company.

- R&R Support : communicate and motivate business team and channel partner to qualify for various R&R programs time to time. Helping sales promotion team for execution of R&R programs.