Regional Sales Manager - Rural - West Region - Fans/Appliance/Pumps

Hiring for a leading consumer electronics company

Job Title : Regional Sales Manager (Rural) - West Region

Division : All PLs - Fans, B2C, Appliance, Pumps

Department: Sales-Rural

Total Experience: min. 10-15 years Relevant Exp - min. 2-3 years in similar role/geography

Reporting to: Direct : National Rural Sales Head

Matrix : Regional Sales Head Location: Mumbai

SPAN (Numbers of subordinates reporting to the incumbent) - Direct : 6 ASM, 20-30 TSM

Indirect: secondary sales force

Matrix : NA

1. PRINCIPAL ACCOUNTABILITY (Why this role exists?) :

- To Drive profitable rural market share growth & devise, deploy effective sales strategy for sustainable growth in

2. Key Responsibilities

Sales & Collection :

- Achieve product wise, category wise monthly Sales targets for the region

- Sales activation plan, BTL activities including CP meets & brand positioning

- Ensure Collection as per monthly commitment and ROD Reduction

- Formulation of Strategy, Material Forecasting

Channel :

- Continuously Monitor & Review Channel Partner performance.

- Network expansion, correction & Channel management strategies for each product, town category.

- Plan to maximize reach (ND, WD) in all town categories

- Nurture & Build Relationship with Channel partners

Process:

- To enquiry generation and conversion as well as submission of offers.

- To carry out product / sales promotion activities

- To follow FA for tracking sales & field force

- To convert distributor / customers to Tally patch

- To gather market intelligence and information on competition and their activities in the market.

- To have effective planned journey cycles

- Contract review and close coordination with division and customer for smooth execution

People :

- Ensure & Maximize productivity per team member

- Identify, Track & Nurture next line of leaders

- Identify outliers and help in Team Review performance of team and provide necessary inputs for performance.

- Ensure higher inter-personal relations among team members.

- Ensure employee engagement by identifying latent needs and motivation.

Cross Functional :

- Ensure Cross functional efficiency between Sales, Service, Finance, Logistics, Product Manager for smooth functioning of branch

Sales Admin :

- Make Sales Reports for better understanding & decision making.

- Competition Analysis, market trends etc.

3. How we Measure your Performance:

- Revenue

- Collection

- Sales Phasing

- Reach

- Process improvement

4. KEY INTERACTIONS:

Internal External

Regional Sales Team

Division/Product Team

Regional Support Teams - Service, Logistics, Finance, HR Channel Partners

5. Desired Personal Attributes/Functional & Behavioural Competencies:

- Execution Excellence

- Courage

- Personal Leadership

- People Development

- Innovation

6. Education & Age:

- Graduation + Preferable MBA (Regular)

- Up to 40 years