Regional Sales Manager - General Trade - FMCG - North

Job Title - Regional Sales Manager - GT - Entire North

Department - Sales

Reporting Supervisor - National Manager - Sales

Job Purpose: Work closely with the GM / NM to achieve business goals. This would be achieved primarily through:

Key Responsibilities :

- Business Plans - Plan & execute annual business plans

- New cities & sub distributors - Responsible for opening new cities with direct infrastructure & appointing new sub distributors

- Sales & distribution target - Meeting sales & distribution targets as per the Business Plan

Develop distributor teams :

- Key Account Management & Relationship building - To meet key MT accounts & review business growth & share BP build relationships

- Trade Marketing - Responsible for territory sales, visibility, merchandising, communication in store as per merchandising guidelines, co-ordinating sampling activities

- Team building & training - To train & coach teams for better execution, planning, merchandising

To develop the capabilities of the sales promoters

- Collection & Delivery - Responsible for 100% collection, timely delivery within 48 hours & 90% fill rates

- Spends & PL - Responsible for spends within budget & a profitable P&L

- Reports - Daily, Weekly monthly reports on distribution, sales, territory, expiry stocks

Ensures best practise sales discipline leading to superior execution

People Responsibilities - Team of ASMs

KEY PERFORMANCE INDICATORS :

Measurable Deliverables :

- Delivering the Financial sales by brand as per target

- Planning and execution of distribution and sales plans / sales forecasts

JOB REQUIREMENTS :

Minimum Qualifications - Graduate (full time course) - preferred Marketing or Business degree

Experience : Minimum 5 to 8 years of sales management experience with FMCG companies. Experience in handling premium chocolates, niche food products an added advantage. Key account experience preferred.

Technical Skills :

- Strong Strategic & Analytical skills

- Entrepreneurial leanings

- Negotiation & Planning skills

Behavioural Skills :

- Result Oriented

- Self motivated

- Priority setting

- Strong inter personal skills

KEY INTERACTIONS :

Key Internal Contacts :

1. Functional/ Business Head

2. Marketing & Sales teams

Key External Contacts :

1. Vendors/ Consultants/ Service Providers

2. Compliance Authorities