Regional Sales Manager - General Trade - FMCG

Responsibilities

- Create regional sales plans in alignment with business objectives.

- Support Area manager and Sales officers with day-to-day store operation

- Distribution management and expansion.

- Business expansion, Town expansion, and outlet expansion.

- Achievement of Sales KPIs.

- Regular sales review with the team and the distributor.

- Credit control and Profitability.

- Evaluate Outlet, Distributor, and individual performances.

- Report on regional sales results

- Forecast quarterly and annual profits.

- Identify hiring needs and select and train new salespeople.

- Prepare and review the annual budget for the area of responsibility.

- Analyze regional market trends and discover new opportunities for growth.

- Address potential problems and suggest prompt solutions.

- Participate in decisions for expansion or acquisition.

- Suggest new services/products and innovative sales techniques to increase customer satisfaction.

Requirements and skills

- MBA or equivalent degree

- Proven work experience as a Regional Sales Manager, Zonal Sales Manager, Sr Area Manager, or similar senior sales role.

- Ability to measure and analyze key performance indicators (ROI and KPIs).

- Familiarity with CRM software.

- Understanding of B2B operations.

- Ability to lead and motivate a high-performance sales team.

- Excellent communication skills.

- Strong organizational skills with a problem-solving attitude.

- Availability to travel as needed.