Regional Sales Manager - FMCG - North

RSM- (Regional Sales Manager)- FMCG-North

The concern person looking there some area (North Zone - Delhi, Haryana, UP-East, UP -West, Uttarkhand, Rajasthan, Punjab, Jammu and Kashmir)

Job Description :

- The role of the RSM is to develop, influence and drive the implementation of the growth agenda for his area.

- Meet Sales and Distribution targets by effective implementation of regional sales & development plans. Develop sales forecast for all categories based on trends.

- Develop channel sales strategy for geography assigned in consultation with National Manager.

- Define allocation of sales targets to the different territories based on clear understanding of calendar of inputs/market growth/category growth

- Plan and achieve distribution expansion. Plan stocks and logistics for the area

- Ensure distributor claims are settled in time by proper scrutiny and on field verification. Ensure retention of distributors. Develop distribution strategy in line with changing channel mix. Ensure requisite compliance and MIS from the distributors as per agreed time lines.

- Ensure recruitment/ availability/ retention of required manpower as per plan and monitor their performance.

- Work very closely with Trade Marketing team in management of schemes / promotions / contests being run to promote company brand. Ensure trade execution of new product launches as per plan to achieve 80% weighted distribution within the agreed timelines

- Access and analyze impact of trade promotions/schemes/contests being run by the regions and communicate feedback to regional manager and trade marketing team

- Track & report activities of competition. Develop strong market intelligence and monitor competitor activities on trade channel related matters and proactively provide feedback to Trade Marketing

- Track new product launch progress and report to Marketing team with qualitative observations.