Regional Sales Manager - FMCG - IIM/ISB/MDI/FMS

- Candidates should be from Tier - 1 IIM's in terms of MBA

- Should have experience in sales planning, Sales Strategy, Stakeholder Management.

Key Responsibilities:

Sales Strategy & Network Expansion:

- Managed Sales Strategy, systems & processes, human capital utilization for 6 nos MSIL authorized dealerships with a cumulative annual revenue of Rs 500 Cr

- Formulated GTM strategy mapping manpower to potential micro markets through organized customer connect programs

Digital Promotion/ Initiatives:

- Pioneered digital promotional campaigns thru customer remarketing campaigns over
facebook using lookalike audience targeting methodology

- Spearheaded e-tail & digitization initiatives for Eastern Region to ensure digitization of 24 out of 26 customer touch points in car-buying journey

Stakeholder Management:

- Strategized with C-Suite on business development, resource utilization, productivity & profitability optimization leading to accrued interest in MSIL network expansion

- Liaised with finance partners for inventory funding, ad hoc limit extension, retail financing, pay-out rates

Brand Management:

- Strengthened Brand Positioning for Ertiga in West Bengal by initiating dealer driven BTL campaigns and Region driven ATL & Digital Campaigns

- Led micro campaigns for AGS promotion to satiate consumer aspiration/latent needs