Regional Sales Manager - FMCG

Role Summary :

- The Regional Sales Manager manages all aspects of sales activities for a sales force covering a large territory or market. Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. Identifies objectives, strategies and action plans to improve short and long-term sales and earnings.

Main Responsibilities :

Strategizing - Develop and ensure implementation of Sales strategies to deliver annual volume objectives of the region within budgeted costs, Achieve primary and secondary sales ensuring effective distribution of Company's products, Propose sales promotion plan/schemes to the Sales Head.

Distributor Management : Manage the distribution network and C&F agents with periodic monitoring of sales and collections; Identify and network with distributors for deeper market penetration and reach; Work closely with dealers and distributors and assist them to promote the Company's products.

Competition Analysis : Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends, Analyze market response/requirements and communicate the same to the Marketing team, Plan and monitor new product launches in co-ordination with the Marketing Team

People Management : Hire and train the team to achieve the set sales targets; Appraise sales staff in line with company policy.

Non-Financial Dimensions : Assisting the sales head in strategy, planning and execution of all sales related activities.

Qualification and Skills Required :

- Should be a Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management.

- 8-10 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment

- Preferably should have handled multi-state/regional level responsibility in previous assignments

- Should have handled both retail and wholesale in the previous assignment

- Should have handled new Brand Launches and its subsequent stages

- Understanding of FMCG categories (Personal Care)

- Sound knowledge of Sales processes

- Merchandising Skills

- Leadership

- Strategic Thinking

- Excellent Communication & Interpersonal Skills. Fluency in the local language would be preferred. Ability to communicate fluently in English is essential.

- Self Motivation

- Result Orientation

- Strong PC literacy in Microsoft Office Suite (Word, Excel, PowerPoint)

- Excellent Presentation Skills