Regional Sales Manager - FMCG

Regional Sales Manager

- Reporting to the Head of Sales and Marketing, the regional manager will be responsible turnover growth and accomplish business development activities by researching and developing marketing opportunities and plans; implementing sales plans; managing staff members as well as distributors and key accounts.

- Develops and implements strategic marketing & sales plans and forecasts to achieve corporate objectives for products and services

- Develops and manages sales/marketing operating budgets

- Plans and oversees advertising and promotion activities including print, online, social media, trade demonstrations amongst others

- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share

- Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets

- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions

- Minimum 7 years' sales/marketing experience in Consumer Food Brands (FMCG, a must)

- A diploma/degree in communication, business or marketing

- Basic knowledge of financial planning and budgeting

- Marketing Concepts (Above and below the line)

- Strong Client Relationships management