Regional Sales Manager - FMCG

Key Activities

- Sell franchise products within the region

- Understand customers- needs and market potential, and set direction, strategies and plans to expand market and realise market potential

- Lead negotiations optimising contractual opportunities which cement long-term supply arrangements.

- Analyse sales reports to proactively identify opportunities and at risk, re-prioritize resources to maximise sales opportunities

- Establish a monitoring system to ensure compliance with the sales plan on volume, price and value objectives for products

- Retail Management

- Implementation of BTL programs designed for increasing SMBG penetration and Testing Frequency for patients through HCPs

Region Management

- In-depth understanding of current and future customers needs and translate them into sales opportunities with the help of the team

- Direct coverage expansion and conversion.

- Work in the field with each team member to achieve effective coverage of key accounts; maintain high level of customer rapport and reinforce company's commitment to superior customer services

- Analyze competitive market environment base on thorough knowledge of competitor's structure, culture, manpower, distribution, capabilities and weakness, as well as thorough knowledge of customer's support and preferences for competitive products and services

- Base on customers short and long term needs, competitive threats/environment, and current and future market trends, conduct SWOT analysis for the territory responsible.

Customer Satisfaction

- Develop and maintain strong relationships with all levels of customers to achieve high levels of customer satisfaction

- Research and identify key customer's critical success factors as a basis for identifying innovative sales and service opportunities which will deliver improved customer business performance and healthcare outcomes

- Direct the development/implementation of strategies and plans to increase customer satisfaction, confidence and loyalty

- Design innovative customer support services/tender arrangements including E-initiatives and optimal use of company value-added services