Regional Retail Marketing Manager - Consumer Durable

We have an urgent role with a leading consumer durable goods (Fortune 500) based out of Mumbai.

Role : Regional Retail Marketing Mgr - West

Reporting to : National Retail Marketing Head

What we are looking at : Someone who has good relationship with Modern Trade Players (Like Vijay Sales, Croma, Reliance etc.)

Profile :

FUNCTIONAL OBJECTIVE OF THE POSITION:

Responsible for execution of the marketing strategy developed at corporate level and to strengthen the brand image through various brand visibility/ promotional initiative across the region assigned & to support the sales team to increase/enhance the secondary sales /Sell-out at regional level.

JOB RESPONSIBILTIES:

- Timely Completion of Activities Planned

- Responsible for timely execution of the marketing activities as per the plan in association with corporate office

- Adherence to the strict timelines and budget

- Coordination with the corporate office & other stakeholders for effective execution of the activities planned

- Formulate marketing plan based on various regional festivals

- Managing Dealer/Partner meet programs.

- Vendor Management related to marketing activities

- ISD Management

- Responsible for recruitment and training of the ISDS & RSO

- Monitoring and governance of ISD & RSO Performance at CMI Counters

- Responsible for sell-out numbers assigned in coordination with the sales team.

- Responsible for CMI connect application compliance by the ISDS

- Product Display

- Strategic branding initiatives as per the budget assigned to increase the brand visibility and brand coverage

- Ensuring Brand Visibility (In-shop Branding, Wall Displays, GSBs, Outdoor etc)

- Responsible for effective execution of branding initiatives at events and exhibitions as per directives received from corporate

- Ensure product and brand visibility at the counters.

- Market Intelligence Report

- Capture competitors activities across the region and share the same with corporate team.

- Ensure proper understanding of competitors Product , features etc. to counter branding initiatives

If you are exploring opportunities outside your current organization , please share your cv mentioning current and expected package.

Ved
+91-8826912747