Head - Executive Search at Keysite Solutions Executive Search
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Regional Retail Marketing Manager - Consumer Durable (5-10 yrs)
We have an urgent role with a leading consumer durable goods (Fortune 500) based out of Mumbai.
Role : Regional Retail Marketing Mgr - West
Reporting to : National Retail Marketing Head
What we are looking at : Someone who has good relationship with Modern Trade Players (Like Vijay Sales, Croma, Reliance etc.)
FUNCTIONAL OBJECTIVE OF THE POSITION:
Responsible for execution of the marketing strategy developed at corporate level and to strengthen the brand image through various brand visibility/ promotional initiative across the region assigned & to support the sales team to increase/enhance the secondary sales /Sell-out at regional level.
- Timely Completion of Activities Planned
- Responsible for timely execution of the marketing activities as per the plan in association with corporate office
- Adherence to the strict timelines and budget
- Coordination with the corporate office & other stakeholders for effective execution of the activities planned
- Formulate marketing plan based on various regional festivals
- Managing Dealer/Partner meet programs.
- Vendor Management related to marketing activities
- ISD Management
- Responsible for recruitment and training of the ISDS & RSO
- Monitoring and governance of ISD & RSO Performance at CMI Counters
- Responsible for sell-out numbers assigned in coordination with the sales team.
- Responsible for CMI connect application compliance by the ISDS
- Product Display
- Strategic branding initiatives as per the budget assigned to increase the brand visibility and brand coverage
- Ensuring Brand Visibility (In-shop Branding, Wall Displays, GSBs, Outdoor etc)
- Responsible for effective execution of branding initiatives at events and exhibitions as per directives received from corporate
- Ensure product and brand visibility at the counters.
- Market Intelligence Report
- Capture competitors activities across the region and share the same with corporate team.
- Ensure proper understanding of competitors Product , features etc. to counter branding initiatives
If you are exploring opportunities outside your current organization , please share your cv mentioning current and expected package.
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