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18/03 HR
Head - Executive Search at Keysite Solutions Executive Search

Views:1009 Applications:145 Rec. Actions:Recruiter Actions:68

Regional Retail Marketing Manager - Consumer Durable (5-10 yrs)

Mumbai Job Code: 1065309

We have an urgent role with a leading consumer durable goods (Fortune 500) based out of Mumbai.

Role : Regional Retail Marketing Mgr - West

Reporting to : National Retail Marketing Head

What we are looking at : Someone who has good relationship with Modern Trade Players (Like Vijay Sales, Croma, Reliance etc.)

Profile :


Responsible for execution of the marketing strategy developed at corporate level and to strengthen the brand image through various brand visibility/ promotional initiative across the region assigned & to support the sales team to increase/enhance the secondary sales /Sell-out at regional level.


- Timely Completion of Activities Planned

- Responsible for timely execution of the marketing activities as per the plan in association with corporate office

- Adherence to the strict timelines and budget

- Coordination with the corporate office & other stakeholders for effective execution of the activities planned

- Formulate marketing plan based on various regional festivals

- Managing Dealer/Partner meet programs.

- Vendor Management related to marketing activities

- ISD Management

- Responsible for recruitment and training of the ISDS & RSO

- Monitoring and governance of ISD & RSO Performance at CMI Counters

- Responsible for sell-out numbers assigned in coordination with the sales team.

- Responsible for CMI connect application compliance by the ISDS

- Product Display

- Strategic branding initiatives as per the budget assigned to increase the brand visibility and brand coverage

- Ensuring Brand Visibility (In-shop Branding, Wall Displays, GSBs, Outdoor etc)

- Responsible for effective execution of branding initiatives at events and exhibitions as per directives received from corporate

- Ensure product and brand visibility at the counters.

- Market Intelligence Report

- Capture competitors activities across the region and share the same with corporate team.

- Ensure proper understanding of competitors Product , features etc. to counter branding initiatives

If you are exploring opportunities outside your current organization , please share your cv mentioning current and expected package.


This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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