Regional Product Owner - eCommerce & Transactions - Luxury/Lifestyle Vertical

People only from Lifestyle and Luxury background.

Job overview :

- The product owner is responsible for creating and implementing transactional (e.g., lead generation) and/or e-commerce products for the brands Luxury and Lifestyle vertical, The position shall create and support the implementation of consumer e-commerce businesses for Brand luxury vertical that meet both our user and client demand as well as create significant value for the company.

- The candidate needs to be skilled in digital business models relevant to content-driven commerce. They are experienced in the implementation and continuous management of innovation projects centered around consumer needs.

Main responsibilities :

Develop the transactional & digital commerce strategy :

- Developing and coordinating a consumer commerce concept for a variety of BurdaLuxury brands (relating to e-commerce, affiliate and transactional models as well as deals), with a strong advisory role regarding overall digital business development

- Developing a full e-commerce-related offering including user-journey, analytics and UI/UX testing with the help of our development team

- Implementing appropriate (3rd) party tools to enable our digital products to be fully e-commerce ready

- Creating e-commerce campaigns in partnership with our sales teams

- Collaborating with the editorial and web development teams to optimize the on-site user journey, specifically regarding commerce-related actions (e.g., optimised click-out-ratios within our content)

- Defining analytics stack to generate actionable data insights on our users, specifically for the (re-)targeting of potential customers

- Developing and defining KPIs for a successful e-commerce business and ensuring that they are met within the group

Implement new digital business models :

- Coordinating the implementation of our consumer e-commerce and transactions concept within the region

- Steering the distribution of commerce-oriented content via all digital channels (e.g., web, social etc.)

- Interacting with website desk teams of 30+ staff (performance, social media management etc.) to push the new digital products

- Analysing sales to share best practice examples within the region

- A/B-testing of campaigns to constantly improve sales

- Improving our database and knowledge about our users and customers

Candidate Profile :

General :

- Strong experience working in digital e-commerce related fields of at least seven years

- Educational background, preferably in Computer Science, Information Systems, Marketing, Business

- Business proficiency of English

Qualifications :

- Broad digital understanding (digital ecosystems, technology and online marketing)

- Strong analytical skills to make data-based decisions

- Good knowledge of the common analytical tools and testing

- Experience in product management and UX/UI design

- Basic knowledge of web development is an advantage

- Good understanding of Southeast Asian e-commerce markets, luxury sector is a plus

- Experience in working with cross-functional teams across geographic locations

- Can-do attitude, team player, strong communication skills, entrepreneurial drive