Regional Marketing/Trade Manager - BTL

Purpose of the Role -

The position will ensure strategy and execution of Marketing activities in the region to perfection with desirable business outcomes. It will also be responsible for streamline marketing processes, adhering to audit controls and ensure the branch marketing team is driven and motivated to get the desired outcomes.

Accountabilities -

1. Regional Marketing strategy formulation and implementation for both B2B and B2C Categories

2. Drive Brand Visibility

3. Trade and Influencer Connect

4. Ensuring planning and execution of all Branded formats of the organization

5. People Management

Authorities -

1. Selection of Markets

2. Vendor Selection

3. Budget allocation

4. Terms of Trade in MT

5. Outlet Selection

6. Content Management

7. People Hiring

8. KPI Setting

Desired -

1. Brand Building

2. Business Acumen

3. Execution Skills

4. Event Management

5. Team Management

6. Influencing Skills

7. Strong Analytical Skills

8. Computer Proficiency (MS Office

9. BE preferred with MBA in Marketing (Science Graduate can be considered with MBA)