Regional Marketing Manager - Healthcare/Pharma

KRAs :

- Field Effectiveness Metrics (efforts)

- Educational initiatives delivered against target (CME, RTM, P2P, Vet Clinic)

- Team Work on key deliverable of the commercial business

- Refreshers training of field / regional teams

- Response to Customers

- Improvement in Portfolio penetration

KPIs :

- Call Avg., Customer Coverage, FWD as applicable

- Targeted Number / Metrics as applicable

- Coordination & feedback from SM and Marketing Manager

- Improvement in field scores

- Timely response within an agreed time-frame

- % Achievement of Key revenue targets (respective region)

- This role is required to have a full understanding of marketing objectives and the commercial focus of the business to support those plans, in addition to the duties listed below

- Increasing awareness & Adoption of the portfolio

- Lead information and awareness on - indicated surgeries- ; inclusion of HA/SA in protocol; Generate clinical and marketing insights by being part of operating room.

- Share Therapy information with regional Key Opinion Leaders and Local Practice Leaders.

- Facilitate platforms & meetings for Peer-to-Peer learning & sharing of best practices (Surgical), with HCP's interested in engaging in scientific discussions.

- Work with Marketing to implement initiatives & campaigns for increased penetration of portfolio.

- Work with MA to build and maintain advanced product & therapy knowledge; Create and deliver presentation on portfolio.

- Product Orientation and Refreshers

- Therapy training / updates, and product orientation to sales force.

- Provide Information and Interpretation of literature to sales force.

- Other Activities, including but not limited too

- Actively gather and monitor competitive intelligence, in accordance with Company Policy.

- Supports sales/marketing as needed.