Regional Marketing Manager - FMCG - West

Regional Marketing Manager - West

- Maintain and strengthen the company's brand position in the assigned regional marketing areas.

- Head development and execution process of ethnic and other main-focused marketing plans to reach vital customer segments.

- Interact with marketing leads to develop and supervise regional marketing budget.

- Present inputs to Product Marketing to define, maintain and validate apt product alternatives and configurations.

- Involve actively in regional Marketing Operating subcommittee and committee.

- Identify specific regional marketing goals and objectives.

- Develop execution plan and manage field team by implementing the plan.

- Stimulate development and sanction of quotations and commercial proposals to guarantee gross product margins meet business needs.

- Recommend strategies to integrate into local regional marketing plans.

- Analyze and supervise local competition.

- Evaluate productiveness and marketing initiatives' ROI.

- Implement launch plans by Global Marketing Inc. to teach Personal Care distributors and sales force.

- Head responsibility for conveying plans to RDs, FRDs, FCs, and DMs on different marketing topics and venues.

- Participate and assist Marketing Director in direct-developing creative strategies and media execution.

- Support Marketing Director to manage crisis management and local media relations.