Regional Marketing Manager - FMCG/Healthcare

The incumbent will be responsible for shopper marketing by managing in market executions in South to improve brand saliency in the Supermarkets in South along with managing brand executions for Modern Trade-TRS-Institutional.

Essence of Role - Key Accountabilities :

Business Planning :

- Creating an activation plan for various categories in South with focus on Super Markets & Chemist Channels.

- Planning for growth in these channels

- Analysing, Reviewing & Reporting the effectiveness of the activations

Strategic Planning :

- Assess local market opportunities in South

- Analyse competitor activities in South and help prepare competitive response plan

- Contribute to product development ideas specific to south

Role Dimensions :

Financial Dimensions :

- ASP

- Revenue

Non-Financial Dimensions :

- Brand Activations

- Shopper Marketing

- Communication Development

- Sales & Distribution Planning

Role Complexity [E.g. Location, Industry dynamics etc] :

Cross Functional Coordination

External Vendor Management

Functional Skills Required :

- Activation Planning & Executions

- GTM Planning & Executions

- Brand Planning

Desired Competencies / Behaviours :

- Analytical & Strategic

- Execution Skills

- People Management