Looking for a Regional Marketing Manager for a leading building material company Candidate should be Good at BTL activities and must be heading 2 to 3 states Experience : 10 + yrs Qualification : MBA Full Time Job responsibilities : Marketing Operations : - At Regional Level contribute towards planning, conceptualization of existing &amp; new product launches, market positioning, competition information and monitoring, tracking sales trends and forecasting potential, and deploy key strategies for marketing initiatives. - Develop marketing ATL/ BTL plans and work closely with sales team for effective channel and product promotion strategies for the product. Subsequently, identify the optimum Marketing &amp; Media push needed to translate Strategy and Market Dynamics into results. - Creating framework for supplying the dealers / channel with products and help in policies, reviewing merchandising activities, sales promotions, and display plans. - Develop various trade activations and promotional schemes to enhance sales and/or penetration in strategically important areas/ locations. - Role requires to extensively utilize marketing initiatives to attract customers by way of formulating / facilitating BTL, promotion activities and demonstration initiatives to highlight unique selling propositions and Brand equity. - Interact with the channel and deploy various schemes, drive market expansion activities, advertising, promotions, footfall generation activities to ensure maximum profitability. - Deploy various trade activations and promotional schemes to enhance sales and/or penetration in strategically important areas / locations. - Work out support requirements for development of periodic schemes and campaigns in coordination with Head Office and local teams. - Review and analysis of effectiveness of activities implemented, work out monthly Trade marketing calendar, tracking formats to review ROI on various Expenses heads, monitoring and maintenance of created property. - Develop &amp; deploy approach for development of periodic schemes and campaigns in coordination with sales teams. - Plan Implement programs and approach for strong relationship building with retail.

Bangalore

Delhi NCR

Kolkata

Mumbai

Regional Marketing Manager - Building Material 

Regional Marketing Manager - Building Material  ,Job Description for Regional Marketing Manager - Building Material  in Auctus Consulting in  Bangalore Delhi NCR Kolkata Mumbai for (10-18) years of experience. Apply Now!

Job Description for Regional Marketing Manager - Building Material  in Auctus Consulting in  Bangalore Delhi NCR Kolkata Mumbai for (10-18) years of experience. Apply Now!